Cass Cross sits with Sandra Bellows from Shopware. During their discussion, they discuss Sandra’s role in setting up the wildly successful Shoptoberfest event held at Radegast Hall in Brooklyn, New York, in September.
The logistics of the Shoptoberfest event fell under Sandra’s list of responsibilities as the former Shopware Growth Marketing Manager in North America. Sharing her experience, she outlines the importance of bringing the eCommerce community together under the banner of a Shopware event, especially aiming for Shopware North America expansion with an already impressive European portfolio. Cass and Sandra talk about how they were impressed by the commentary provided by the Shoptoberfest guest speakers, including Hani Batla of Adorama, Jacob Zuppke of Whisker, and Sarah Engel from January Digital, among many other industry leaders.
Sandra Bellows from Athlete to Marketing Professional
In their wide-ranging discussion, Sandra tells us what kept her busy before she was driving growth in eCommerce for Shopware. She has an impressive background as a former professional athlete in Germany! She explains that her background provided a competitive edge in her career by instilling a strong work ethic and tenacity in her. It helped her refine her executive functioning skills to build successful eCommerce marketing strategies.
Sandra explains that her busy schedule as a professional athlete required a flexible timetable as she sought to transition into the business world. Cass points out that Sandra’s experiences underscore that non-linear career trajectories are more common than many initially expect. Sandra shares that she was initially interested in design, and her first internship was with a fashion designer. Although she greatly respects the design profession, she felt a strong attraction to marketing due to its flexibility and the variety of responsibilities it offers.
Cass highlights that several aspects of marketing involve creative elements similar to design.
Not all career paths are linear! And Sandra Bellows is living proof that unexpected twists can lead to incredible opportunities.
Cassandra Cross is back with the fresh episode 3 of the “How She Got Here” podcast, where Cass Cross sits with Sandra Bellows from Shopware.* During their discussion, they discuss Sandra’s role in setting up the wildly successful Shoptoberfest event held at Radegast Hall in Brooklyn, New York, in September.
Learn about leadership, creativity, and problem-solving in the eCommerce industry. Together, Cass and Sandra discuss the impact of wearing many hats in smaller organizations and meaningful connections in eCommerce.
Here is a sneak peek into the episode for industry veterans and newcomers alike. Read on for the valuable takeaways to help you grow and thrive in eCommerce.
Shoptoberfest Bringing the eCommerce Community Together
The logistics of the Shoptoberfest event fell under Sandra’s list of responsibilities as the former Shopware Growth Marketing Manager in North America.
Sharing her experience, she outlines the importance of bringing the eCommerce community together under the banner of a Shopware event, especially aiming for Shopware North America expansion with an already impressive European portfolio.
Cass and Sandra talk about how they were impressed by the commentary provided by the Shoptoberfest guest speakers, including Hani Batla of Adorama, Jacob Zuppke of Whisker, and Sarah Engel from January Digital, among many other industry leaders.
Sandra Bellows from Athlete to Marketing Professional
In their wide-ranging discussion, Sandra tells us what kept her busy before she was driving growth in eCommerce for Shopware. She has an impressive background as a former professional athlete in Germany!
She explains that her background provided a competitive edge in her career by instilling a strong work ethic and tenacity in her. It helped her refine her executive functioning skills to build successful eCommerce marketing strategies.
Sandra explains that her busy schedule as a professional athlete required a flexible timetable as she sought to transition into the business world. Cass points out that Sandra’s experiences underscore that non-linear career trajectories are more common than many initially expect.
Sandra shares that she was initially interested in design, and her first internship was with a fashion designer. Although she greatly respects the design profession, she felt a strong attraction to marketing due to its flexibility and the variety of responsibilities it offers.
Cass highlights that several aspects of marketing involve creative elements similar to design.
The Role of Growth Marketing in eCommerce
As the episode progresses, Cass shares how smaller organizations allow marketing managers to wear many hats and take on different roles in the company. This ultimately helps them become well-rounded professionals.
Cass and Sandra discuss the daily operations of a Shopware Growth Marketing Manager. Sandra reminisces that her responsibilities at Shopware were diverse, using her recent work of Shoptoberfest event planning as an example.
Sandra also shared that she collaborated closely with the Shopware developers and the design team to create the event’s branding.
Shopware has been focusing on expanding its presence in the North American market for about two and a half years. The Shoptoberfest event plays a crucial role in their efforts to establish the company as a prominent player in the continent’s eCommerce landscape.
Cassandra Cross Building Bridges between Merchants and Platforms
During their conversation, Cass and Sandra also touched upon the role that an eCommerce agency like Cassandra Cross plays in helping to foster strong relationships between merchants and ecommerce platforms like Shopware.
Cass explains that eCommerce agency services help online merchants choose eCommerce platforms that are particularly suited to addressing their needs, benefitting platforms like Shopware in the process.
Final Words
Sandra’s rich insights are a reminder that the skills you develop in one field can fuel success in another, especially when paired with a strong work ethic and a commitment to learning! Dive into these ideas and more by catching the full episode of How She Got Here on Spotify and YouTube. Also, stay updated with HSGH by following us on Linkedin, Instagram, and TikTok.
At Cassandra Cross, we are proud to be a Shopware partner. By combining Cassandra Cross’s technical expertise with Shopware’s powerful platform, we help merchants unlock new possibilities and succeed in the ever-evolving digital marketplace.
Our team specializes in Shopware development services, providing bespoke solutions to help businesses optimize their online stores, enhance user experiences, and drive growth.
To learn more about how we can support your eCommerce journey with Shopware, contact our team today!
*Sandra has transitioned to a new role at Kard. We are thrilled to have had the opportunity to follow her career journey at Shopware, and we look forward to catching up with her as her career evolves!