Meet Cassandra

Empathetic listening.
Consistent communication.
Unwavering investment.
With nearly a decade of experience on both the agency and brand sides of global Fortune 500 companies, Cassandra Cross leads teams in delivering the best work in eCommerce today.
As a digital strategist, Cassandra meticulously and thoroughly gets to know her clients and their business needs to craft informed and highly effective digital experiences. But Cassandra is deeply aware of the importance of representation—especially in the tech-sector—where women and femme-identifying individuals remain underrepresented. Diverse identities and experiences enrich leadership teams and, by extension, our communities and legislative bodies.
So she’s talking about it. And she’s talking about where industry, leadership, and identity intersect. Through conversations on How She Got Here, she aims to inspire young professionals to pursue their passions, show up authentically in the workplace, and confidently step into roles of influence and prominence within their organizations. Dedicated to the belief that women have vital voices. Dedicated to shaping our world for the better.
As a digital strategist on the leadership team of a dynamic marketing and web development agency, Cassandra meticulously and thoroughly gets to know her clients and their business needs to craft informed and highly effective digital experiences. But Cassandra is deeply aware of the importance of representation—especially in the tech-sector—where women and femme-identifying individuals remain underrepresented. Diverse identities and experiences enrich leadership teams and, by extension, our communities and legislative bodies.
So she’s talking about it. And she’s talking about where industry, leadership, and identity intersect. Through conversations on How She Got Here with Cass Cross, she aims to inspire young professionals to pursue their passions, show up authentically in the workplace, and confidently step into roles of influence and prominence within their organizations. Dedicated to the belief that women have vital voices. Dedicated to shaping our world for the better.
Bolster business growth, no matter your industry or size.
While the ‘who’ and the ‘what’ are always one-of-a-kind, Cassandra’s universal approach to projects involves deep understanding, detailed strategizing, and dynamic collaboration.

Gather
All ideas, insights, and inspiration, collected to inform and shape the project. This process often involves detailed scoping conversations alongside Cronix’s developer team, creative brainstorming sessions, and discussions with all stakeholders to ensure perfect alignment going into planning stages.

Plan
We translate our insights gathered into structured frameworks that outline goals, timelines, and roles, resources, and milestones to track progress. Our creativity is not only inspired—it’s directed toward tangible outcomes, setting the foundation for a successful execution.


Implement
Together, we bring concepts into reality. Open communication and adaptability allow for real-time adjustments and constant alignment. And a sense of shared ownership encourages us all to pivot and innovate as we create a cohesive, compelling final experience.
Client Experience
Inhaven is an ecommerce marketplace for vacation rental hosts. Inhaven operates in the Hospitality B2B Commerce industry/sector.
Inhaven is a professional procurement solution for the vacation rental industry. Like a marketplace for vacation house owners/hosts. We help our property managers set standards for their homes, for their bathrooms, bedrooms, kitchen.
They can declare what kind of linens they provide across all their properties – glassware, kitchenware, cleaning supplies, etc.
Inhaven makes it really easy for them to replenish on those standards. We have over 40,000 listings in the US registered for Inhaven. read more
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Featured experience
Cronix, a web development and digital marketing agency.
Cassandra is Vice President & Strategic Partnerships Director at Cronix, a full-service web development and digital marketing agency that creates captivating user experiences with custom-built websites and applications. Backed by a passionate team of web developers, graphic designers, copywriters, and analysts—and supported by her strong partnerships with tech solutions-providers—Cassandra works with clients every step of the way to achieve their online goals.

Featured experience
Cronix, a web development and digital marketing agency.
Cassandra is Vice President & Strategic Partnerships Director at Cronix, a full-service web development and digital marketing agency that creates captivating user experiences with custom-built websites and applications. Backed by a passionate team of web developers, graphic designers, copywriters, and analysts—and supported by her strong partnerships with tech solutions-providers—Cassandra works with clients every step of the way to achieve their online goals.