How She Got Here
Podcast Overview
A platform for practical advice and insights from femme-identifying professionals in eCommerce, technology, and business.
How She Got Here, hosted by Cassandra “Cass” Cross, amplifies the voices of the under-represented by diving deep into the career journeys of trailblazing professionals who are reshaping their industries. The pre-show spoiler: There’s no one-size-fits-all blueprint for success. Cass explores the unconventional pathways taken by these inspiring leaders—leaders who have navigated obstacles, made mistakes, and emerged stronger, all while pushing their fields forward. Leaders who have come to own their unique advantages—challenges, failures, invaluable lessons and all.
How She Got Here with Cass Cross amplifies the voices of the under-represented by diving deep into the career journeys of trailblazing professionals who are reshaping their industries. The pre-show spoiler: There’s no one-size-fits-all blueprint for success. Cass explores the unconventional pathways taken by these inspiring leaders—leaders who have navigated obstacles, made mistakes, and emerged stronger, all while pushing their fields forward. Leaders who have come to own their unique advantages—challenges, failures, invaluable lessons and all.
Episode Archive
EP.8 Salima Nadira
Salima Nadira, Director of Marketing at Airboxr and singer-songwriter, delves into her transition from international performer to tech leader, exploring career shifts, startup life, and creativity.
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EP.7 Lindsey Scoggins
Lindsey Scoggins, founder of Lindsey Scoggins Studio, discusses her transition from architecture to fine jewelry design, storytelling, and building a bespoke luxury jewelry brand.
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EP.6 Madison Rifkin
Madison Rifkin, CEO of Mount, talks about founding a Gen Z travel app, tips on mentorship, funding, and building confidence to turn bold ideas into reality.
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EP.5 Alexandra Felton
Alexandra Felton, VP at THG Ingenuity, chats about her path in ecommerce partnerships, highlighting resilience, intuition, and strategies for creating scalable growth ecosystems.
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EP.4 Sasha Wendin
Sasha Wendin, Growth Consultant at Shopify, gives practical tips on mentorship, pivoting, resilience, and thriving in ecommerce with a goal-oriented mindset.
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EP.3 Sandra Bellows
Sandra Bellows, former Growth Marketing Manager at Shopware, talks about her inspiring career journey, Shoptoberfest 2024, community-building, and non-linear career paths.
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EP.2 Anam Lakhani
Anam Lakhani, co-founder of Alinea Invest, shares her journey of empowering Gen Z and women in finance and using authentic marketing to make investing accessible.
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EP.1B Lance Owide & Paul Dabrowski
BigCommerce’s Paul Dabrowski, Global B2B Manager, and Lance Owide, General Manager B2B, discuss inclusivity, empowering women, and breaking barriers in ecommerce.
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Want to guest on How She Got Here with Cass Cross? Every left turn, rabbit hole, stray thread, and big leap—we want to hear it.