S2 – EP.7 ARIA GUPTA

Before launching one of the most innovative women-owned fashion brands in the niche, Aria Gupta’s path was seemingly set. With a double major in Economics and Statistics and a minor in Computer Science from the University of Virginia, she entered the finance domain in New York City.

“Behind every territory is a human being.” This realization from Deirdre Peters became the guiding principle for a multi-million-dollar B2B digital transformation.

Born and raised in the small town of Sonoma, California, Kiki’s upbringing was surrounded by agriculture. Her dad owned a dairy farm in the Central Valley.

Hear Aru Serikova's journey of leaving KPMG to build her fashion brand, Arumee Shop. Learn how an immigrant entrepreneur ignited passion, found mentorship, and turned rejection into powerful redirection.