How She Got Here
Podcast Overview
A platform for practical advice and insights from femme-identifying professionals in eCommerce, technology, and business.
How She Got Here, hosted by Cassandra “Cass” Cross, amplifies the voices of the under-represented by diving deep into the career journeys of trailblazing professionals who are reshaping their industries. The pre-show spoiler: There’s no one-size-fits-all blueprint for success. Cass explores the unconventional pathways taken by these inspiring leaders—leaders who have navigated obstacles, made mistakes, and emerged stronger, all while pushing their fields forward. Leaders who have come to own their unique advantages—challenges, failures, invaluable lessons and all.
How She Got Here with Cass Cross amplifies the voices of the under-represented by diving deep into the career journeys of trailblazing professionals who are reshaping their industries. The pre-show spoiler: There’s no one-size-fits-all blueprint for success. Cass explores the unconventional pathways taken by these inspiring leaders—leaders who have navigated obstacles, made mistakes, and emerged stronger, all while pushing their fields forward. Leaders who have come to own their unique advantages—challenges, failures, invaluable lessons and all.
Episode Archive
S2 – EP.7 ARIA GUPTA
Before launching one of the most innovative women-owned fashion brands in the niche, Aria Gupta’s path was seemingly set. With a double major in Economics and Statistics and a minor in Computer Science from the University of Virginia, she entered...
Listen to Episode
S2 – EP.6 DEIRDRE PETERS
“Behind every territory is a human being.” This realization from Deirdre Peters became the guiding principle for a multi-million-dollar B2B digital transformation.
Listen to Episode
S2 – EP.5 KIKI COUCHMAN
Born and raised in the small town of Sonoma, California, Kiki’s upbringing was surrounded by agriculture. Her dad owned a dairy farm in the Central Valley.
Listen to Episode
S2 – EP.4 ARU SERIKOVA
Hear Aru Serikova's journey of leaving KPMG to build her fashion brand, Arumee Shop. Learn how an immigrant entrepreneur ignited passion, found mentorship, and turned rejection into powerful redirection.
Listen to Episode
S2 – EP.3 LIYIN KOK
In this episode, Liyin shares her 20-year journey from Macy’s to Amazon to launching her own brand. She talks sustainability, career lessons, and why you should never reject yourself.
Listen to Episode
S2 – EP.2 HANNAH STEIN
Hannah Stein shares how her theater roots fuel her marketing strategy at LOLA, blending storytelling with leadership in women’s health and eCommerce
Listen to Episode
S2 – EP.1 NICOLE HARVEY
Nicole Harvey, founder of empowHER and marketing leader at Recharge, shares her journey overcoming dyslexia and imposter syndrome while building inclusive spaces for women in eCommerce.
Listen to Episode
EP. 9B DR. MIRIAM AMANDA SMITH
Dr. Miriam Amanda Smith, a first responder on 9/11 and a fierce advocate for culturally congruent care, shares her story of resilience, leadership, and her mission to empower new nurses through mentorship, education, and empathy.
Listen to Episode
Share your journey. Help someone on theirs.
Want to guest on How She Got Here with Cass Cross? Every left turn, rabbit hole, stray thread, and big leap—we want to hear it.
